What is your business’s story? I help elevate it and bring you the attention you deserve through PR, communications strategies, and brand storytelling. I am also a coach in storytelling and media, and in life and career.

You care about so much more than the financial bottom line.

You have a purpose. You want to build a brand with impact and leave a legacy.

Your business understands that people matter. Work culture matters. Communities matter. And you feel compelled to make a difference in people’s lives through the work you do.

But you haven’t been able to break through the noise so that people can know you, see what makes you unique, and connect with you so that you can have the greatest impact.

Your Stories Matter Most. Stories of who you are, what problems you solve, and why clients choose you.

That’s where I come in. 


Through Angela Cain Communications, I consult with purpose-driven businesses, entrepreneurs, and individuals to help you identify and tell the stories that matter most – the stories that will resonate with your target audiences, build brand loyalty, and increase customers and revenue.

And I do that through strategic PR, communications, and brand storytelling. 

I am a multiple Emmy award-winning former television news anchor/journalist and served in executive roles as Community Affairs Director and Director of Public Affairs. I have told thousands of stories that helped grow customers and I have created business campaigns with great impact that make emotional connections with the people who need to hear your story.

Research shows purpose-driven businesses and entrepreneurs build the most loyal customers and employee engagement. That’s because when people know you care, they care about you, and it starts with your stories of impact.

What do you remember most about the people you meet? You seldom remember the stats and the figures. You remember their story. Their journey. Their authenticity. And when their story resonates, it’s powerful and it’s unforgettable.  

So, let’s start telling your story to build your brand, your impact, and your legacy.

And learn more about why our stories matter most, my experience to help serve you, and why I focus on purpose-driven businesses.  (Click Here for More)

Success Stories

Child Advocates

In every story with clients, I focus on what makes them unique. Child Advocates often goes ‘where others fear to tread’…

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The Johnson Memorial Health Story

Angela Cain Communications has been hired to produce several videos for an annual fundraiser for Johnson Memorial Health…

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Eastern Star Church

Over that six-month period, media exposure for Eastern Star Church increased at a phenomenal rate with more than two dozen stories of its campaigns on tv, radio, and in newspapers.

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The Indiana Citizen

The Indiana Citizen wanted to reach marginalized communities primed to potentially lose their voices through gerrymandering…

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American Senior Communities

American Senior Communities used each story to help attract more seniors to choose their living communities.

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Public Relations & Media Campaigns

I help identify your best stories, promote what makes you unique, and convince customers to choose you through strategic communications plans. And as an award-winning journalist, I have unique insight in knowing what the media wants and how to pitch your story to them effectively.

Media Training and Performance Coaching

Do you know how to confidently talk to the media or other interviewers profiling your business?  It is a critical skill especially for the leader of an organization or other spokespeople. How do you do it effectively when your business is under fire? I can prepare you for the tough questions and how to tell the stories that will resonate most with your audiences.

Video and Audio Production

Your business’s story conveys a sense of purpose which builds a deeper connection with audiences. I specialize in creating impactful marketing videos and digital, tv, and radio ads that make emotional connections with your audiences – stories with purpose that resonate and prompt customers to take action.

Brand Storytelling Workshops

Who are your business’s storytellers? They could be both leaders speaking to the media or other audiences and general staff sharing news about internal projects. And those stories can increase enthusiasm and engagement among employees. I teach some of the staples of storytelling to build your business’s brand, employee purpose and a collaborative culture.

Content Creation and Marketing

Great storytelling benefits your business in countless ways. You can use stories to engage, educate, and inspire both internal and external audiences. Stories are powerful. They build your brand, make emotional connections with audiences and increase customer loyalty.

Motivational Speaking

I am also available for motivational and education speaking, remotely and in-person depending on schedule.

Life and Career Coaching for Women

If you’re a woman who is tired of spinning your wheels in a job that doesn’t fulfill you, ready to break out of the box and discover your purpose, or going through a transition in life and/or career and worried about what’s next… I’ve been there. Done that. And you can always rewrite your story. Let’s talk.

Present and Past Clients

#WhatMattersMost? Freeing yourself from the constraints of other people’s opinions which can hold you back from your dreams and goals and keep you from living a fully authentic life.

We get just one life…at least on this earth. And so do they. They have no superpowers that allow them to control your joy, your lived experiences, or you…unless you let them. So don’t embolden them.

Live and love and shine as the fantastically unique person that you are. There is only one you…no replica. And even if we sometimes forget that, lose our self-confidence, and get off track…let that be your guiding light.

You are amazing. Just as you are. And you belong here. Embrace it. Live it. And don’t ever forget it. 🙌🏽

#love #selflovematters #selfcare #authenticity #inspiration

One of the most important assets we have in our lives is...our voice. We can let someone quiet it or we can speak loudly, clearly, and purposefully about what matters most to us. And on this critical election day, I hope you don't let anyone silence your voice.

I hope you don't let the divisions, the strife, and the fears of a divided nation keep you depressed, sheltered, and quiet...not confronting or understanding the critical juncture of this moment when our nation's democracy is tilting precariously on a cliff.

I use my voice to fight for equity, equality, and freedom for all Americans to be able to live their lives fully and authentically without laws designed to determine how far they can grow....how successful they can be....who they can love...what they can do with their bodies...or whether their vote will count.

I use my voice to fight against the oppression of anyone...the manmade constructs that squelch our individuality...the discriminatory stories of the past that are taking root again to suppress our future.

I use my voice as a Black woman to build a future where no child's race or ethnicity will impact their possibilities in life because we will want, for each child, the same opportunities as our own children and will work, together, as our ancestors of every race and ethnicity did, to build systems that no longer hold some of them back.

I don't know how you want to use your voice but I won't let anyone silence mine. As a mother, I understand that our children depend on us to build a better life for them. So this is not a time to be quiet. Their future and our democracy depend on it. Please use your voice today even if you don't agree with mine. Vote.

#vote #vote2022 #yourvoice #yourvoicematters #yourvotematters #lifecoach

October is Domestic Violence Awareness Month. Are you in an abusive relationship?

For twelve years, as a television news journalist and Community Affairs Director, I created and led a reporting campaign called "Shattering the Silence" on abuse. I wanted to help educate people about the problem of domestic abuse and direct them to resources for help and hope. And I learned that many people think abuse is just physical. That is far from true.

Domestic abuse can also be verbal, psychological/emotional, financial, sexual, stalking and harassment, and more. The experts define it as a pattern of behavior that is used to gain or maintain power and control over a spouse, partner, girl/boyfriend, or intimate family member.

I recall one abuse survivor telling me that she finally left a verbally and physically abusive relationship when she realized, "Love is not hurting. If you love someone, you don't hurt them."

So I hope this quote resonates with you: "At any given moment you have the power to say, "This is not how my story is going to end."

Know your power. Know your value. Know that you are worthy of being well-loved. And since leaving can be the most dangerous time in some abusive relationships, also know where to seek help. Call a local shelter, domestic violence organization, or the National Domestic Violence at 1-800-799-7233 to learn how to make a safety plan. Go to my bio link for more on the signs you may be in an abusive relationship.

And I hope you start writing a new story that includes self-love, self-belief, and self-preservation. Remember, people who truly love you...don't hurt you.

#ShatteringtheSilence #DomesticViolenceAwarenessMonth #domesticviolence #domesticabuse #help #hope #lifecoach #lifecoachforwomen #storyteller

The incomparable Maya Angelou. She is a great example of 'loving what you're doing...and doing it so well that people can't take their eyes off of you." But she is not the only example. That can also be you. Or is it, already?

Whatever your career or personal goals, when you are doing something that you love, with purpose and meaning, you are often in a "zone." It's not only a fulfilling "zone" for you but for many people who see you in your essence.

I am adding to my coaching with a specialty as a Purpose Clarity Coach to help people figure out what their purpose is and create a professional and personal life they love. It's never too late to rewrite your story. That can happen at any time and at any age. And it can be a great accomplishment...to live and work in your authentic purpose. Every day that is my goal. How about you? Are you doing what you love?

#angelacain #angelacaincommunications #onlinecoach #coach #purpose #purposedriven #purposedrivenbusiness #purposesrivenwomen #purposecoach #purposecoaching

"If deep within us we're ever to experience, as our normal state of being, personal fulfillment and peace of mind, we must first rise to the challenge of complete, unqualified self-acceptance." - Leon F. Seltzer, PhD

Do you accept all of who you are? Or do you worry too much about the judgment of others and have a hard time seeing the shine...on your own diamond? Diamonds, too, have flaws but they remain rare, unique, and beautiful.

I hope that you always see the beauty in you and let that be the story that you 'live'...not a story that others may write about you sometimes based on their own lack of self-acceptance or insecurities.

I have discovered that self-acceptance is a key part of self-love. So what kind of self-love are you giving yourself, today? How are you taking care of you?

An article in my bio link shares these words of wisdom:

"To practice self-love, start by being kind, patient, gentle and compassionate to yourself, the way you would with someone else that you care about."

I love that. Are we as kind to ourselves as we are to others? Even with years of living, I still am a work in progress. But we can grow and learn and love ourselves better...at any age.

Check out the links in my bio on self-love and self-acceptance. Don't waste any more time...not loving and accepting you.

#selflove #selfacceptance #inspirational #motivational #lifelessons #storyteller #lifecoachforwomen #journalist #writer #whatmattersmost

Could you be in an abusive relationship or workplace?

I told thousands of people's stories over a 30-year tv news anchor/journalism career and I have always had deep empathy for others and often felt their pain...sometimes personally...as they went through life trials.

And sometimes I cried *with* them because it is a human reaction and because I believe everyone deserves to live a beautiful and fulfilling life. I also think we should support people facing unbearable obstacles.

That is why I created a 12-year campaign titled "Shattering the Silence" while serving as the Community Affairs Director at a television news station.

I wrote dozens of news reports profiling courageous abuse survivors; half-hour to hour-long television news specials; and PSA's and commercials... all of the stories and messages inspiring others to seek help from abuse and directing people to shelters, or other resources, for hope and healing.

Please hear me when I say that abuse is not always physical. Sometimes it's mental/psychological, emotional, verbal, sexual, financial, and more.

Domestic abuse is defined as a pattern of behavior in any relationship that is used to gain or maintain power and control over an intimate partner. And both women and men can face abuse but statistics show women most often suffer from it. If you want to leave a relationship safely, seek professional help with info on my bio link.

But today, I also realize that abuse can be constant "gaslighting" that paralyzes you and makes you shrink, as people deny or distort your reality and your truth and often blame you for every problem. And that can happen in domestic relationships or *any* relationship or setting...even in your workplace.

That is why I felt compelled to share another article, on my bio link, about gaslighting with those who may need to hear it today. The first step to healing is to recognize what is happening to you and seek help. You are not alone.

#domesticabuse #abuse #abusesurvivor #gaslighting #selflove #relationships #marriage #workplace #career #lifecoachforwomen #lifecoach #storyteller #story #journalist #motivation #seekhelp

"Know your value." That is not just a simple phrase but words that have powerful meaning when you understand and embrace all that you have to offer both personally and professionally.

On this Labor Day, I hope you see your value in the work that you do for a career. And I hope that you work for employers and leaders who also see your value and what you uniquely have to offer.

You will know by the way they treat you...by the appreciation they show...by the opportunities they offer you to be promoted...by the investment they make in you to grow through mentorship, coaching, or educational opportunities to help take your skills to the next level.

And, you will know by the way they see you. They hear you. And the way they consider, reward, and even implement, some of your ideas, input, and perspective.

That is the type of business that deserves your labor.

Sometimes those businesses are hard to find—and many of us have experienced poor or unappreciative work environments—so if that's your experience, it is more critical than ever for you to know your value, and put in every effort to seek better opportunities where you are, or find a workplace that values what you bring to the table. Because you deserve to be respected...and honored...and appreciated.

This Labor Day, I want to thank all of the wonderful, hard-working, and dedicated employees for everything you do. May we never take it for granted. For what would a business be...without you? Know your value.

#LaborDay #HappyLaborDay #business #career #opportunities #experience #investment #knowyourvalue #knowyourworth #leaders #executives #coaching #lifecoach #lifecoachingforwomen #storyteller #publicrelations #communications #mediatraining #inspirational #motivational

This really speaks to my heart as an entrepreneur. If you are a business owner, or work in any role that promotes your workplace, I believe that when you operate from a place of 'giving', instead of 'getting', people can connect with you so much better.

Customers want to know that you are giving them something that enhances their lives, solves a problem, inspires or educates them, or maybe even adds meaning to their lives. You will know what they need, and what you need to give them when you determine who your audience/customer is...whom you hope to attract. And you will be more successful in attracting them when you authentically care about them. Most of them will know it...if you don't.

It goes back to the 'golden rule' that many of us learned as children so long ago...a lesson my mother definitely instilled in me. "Do unto others as you would have others do unto you." Or, more simply put, treat people the way you want to be treated (or some would say, 'the way they want to be treated.") As a purpose-driven entrepreneur, I want to make a difference in people's lives, so I can't operate any other way. It's always good to remember your purpose, your 'why', in everything you do.

It is important to connect—not because you want something—but because you have something to give to someone that you believe will make their life better. Connect to give, not to get. Do you agree?

#angelacain #motivation #inspiration #education #motivational #inspirational #educational #thoughtleader #microinfluencer #influence #womensmentor #mentor #smallbusiness #entrepreneur #femaleentrepreneur #communication #communications #storyteller #story #tellyourstory #Storytelling #PR #agency #lifecoach #lifecoachforwomen #media #mediatraining #whatmattersmost #whatmattersmost2u?

There is something so rewarding about doing work that is purposeful—work that has meaning to you, or supporting businesses that have an impact on people's lives and communities. Research shows that employees who work for purpose-driven businesses are happier and more productive. And businesses can attract more customers when they know that you care, especially those aligned with your causes or values.

As a journalist and, now, as an entrepreneur, I have chosen to work with purposeful businesses. I've seen, close up, the impact of businesses volunteering to shop for, and help fit, winter coats on thousands of children in need. I've witnessed employees shopping for Christmas gifts for children who had nothing...not even a tree. And then there are businesses standing up for social causes; helping us create a better world environmentally; donating to causes that help children facing abuse and neglect...and so much more.

Share those stories of your business's impact on lives and communities. Share why you do what you do and why it matters most to you. You may inspire other businesses to do the same. And you will make emotional connections with customers—lasting impressions that build loyalty—because of the difference you are making.

What are you doing that is purpose-driven as a business? It's good for business. But it's also...good for the soul.

#prtips #publicrelationstips #storytelling #storytellingtips #mediarelations #mediarelationstips #tipsformediarelations #tipsformedia #tipsforpr #growyourbusiness #pr #media #businesstips #businessmentor #tipsforbusiness #prstudents #communicationskills #communicationtips #skillsforsuccess #tipsforsuccess #tvnewsanchor #tvnewsanchors #smallbusinesssupport #smallbusinesstips #freemediatraining #mediatraining #mediacoach #mediacoaching #mediasuccess

Are you thinking about starting a business? When I first thought about becoming an entrepreneur, about six years ago, I asked myself the three questions that most businesses do. First, who are you? I knew that I had to be centered on who I was to ensure that I was choosing a service that aligned with my skillsets, experience, and talents and—for me—my purpose.

And then, what problems do you solve? I knew that I couldn't serve clients, well, unless I was bringing value by providing solutions to problems or addressing issues that were important to their needs.

And then, I asked, "Why should clients choose you?" I focused on how I would serve clients but also on what makes me and my services, or the way I serve, unique. What do I offer that might give me the edge over others in my space?

It is also important to know who your target audience is.... who you want to serve... and to drill down deeply to find the perfect 'avatar' for your business so that you know how to attract that customer and help them serve their core audiences.

I specialize in PR, Media Training, and Brand Storytelling for purpose-driven clients. I like telling the stories of clients that are having an impact on people's lives, in their communities, or on issues that align with some of my own values. And I like coaching businesses on how to tell their stories, or coaching individuals who want to rewrite their stories or discover what their purpose is...finding out what matters most to them in life and career.

No matter what you choose to do as a business, make sure it aligns with your life vision, values, and purpose. That will make it more meaningful for you and more rewarding.

#prtips #publicrelationstips #storytelling #storytellingtips #mediarelations #mediarelationstips #tipsformediarelations #tipsformedia #tipsforpr #growyourbusiness #pr #media #businesstips #businessmentor #tipsforbusiness #prstudents #communicationskills #communicationtips #skillsforsuccess #tipsforsuccess #tvnewsanchor #tvnewsanchors #smallbusinesssupport #smallbusinesstips #freemediatraining #mediatraining #mediacoach #mediacoaching #mediasuccess

As entrepreneurs, sometimes we just know when...something is off. When we feel kind of 'stuck in place' and aren't sure how to reach that next goal. If your 'biz needs a boost', you may need a little help with PR or storytelling that resonates with your clients.

As a former television news anchor/journalist, I help people tell their story in a way that makes emotional connections with audiences that can build your brand and your customers. I also write press releases to help increase your chances of capturing media's attention (who knows what media wants better than the media?🙂). And, are you nervous about doing interviews or any public speaking? I help prepare clients for interviews with reporters, podcasters, talk show hosts, and more, through media training. And, I can prep you to answer even the difficult questions from probing reporters and share performance coaching tips, for both interviews and public speaking. I can also help you craft 'key messages' to focus your interview and have more impact for your target audience.

But if you need a makeover in your professional or personal biz and you want to 'rewrite your story', do you know what steps to take next? If not, I can help you build a new chapter focusing on your 'why'—your purpose. Ready to build a life that speaks to your heart? It's never too late to change.

Learn more about my services in my bio link. Sometimes we all just need a little 'boost.'

#angelacain #motivation #inspiration #education #motivational #inspirational #educational #thoughtleader #microinfluencer #influence #womensmentor #mentor #smallbusiness #entrepreneur #femaleentrepreneur #communication #communications #storyteller #story #tellyourstory #Storytelling #PR #agency #lifecoach #lifecoachforwomen #media #mediatraining #whatmattersmost #whatmattersmost2u?

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